Impact Wrap has been helping businesses grow since 2017 and this gym success story we’re particularly proud of.

Rebel Gym is the first and only smart kickboxing gym in Kuwait. It’s also Impact Wrap’s first gym in this middle eastern country along the Persian Gulf. Rebel first approached us over 2 years ago with a unique concept studio they were opening. It would be boutique, very upscale, and would use the latest, most advanced striking technology as a foundation of its business model. At the time, we had no idea what the contact’s gender was as communications were through email and somewhat hidden. It did not matter, we were completely intrigued! We were all in on their idea and excited to see the branding. It wasn’t until later on when helping get them set up with the Impact Wrap platform that we learned Rebel was a women-owned, women-only kickboxing studio, and realized the difficulties they were up against because of this.

“What we decided to do, as a company, is support them.” – Impact Wrap Founder and CEO Dan Fradin

We know how hard it is to be a small business just starting out. It’s even harder to be female entrepreneurs just starting out and harder still doing it in Kuwait. We started learning about the obstacles before them and decided what to do as a company is to support them in any way we could, including making them Impact Wrap’s exclusive partner in Kuwait. We helped them get a head start over the competition with the exclusivity and it’s a great feeling to be able to help folks out. In fact, we’re now doing the same for a woman-owned kickboxing fitness business in India!

“It’s not just a gym, a workout, it’s an experience…on a whole different level that you cannot see in other gyms…that’s what Impact Wrap made it.” – Rebel Gym Co-Founder Fatemah Aljenaei

Since those early days, Rebel Gym Kuwait has knocked it out of the park with its sleek and ultra-modern facility. Co-Founder and Head Coach Fatemah Alothman wanted “to be creative and innovative,” to be “totally different from other gyms in Kuwait.” The ease of customizing the Impact Wrap platform has enabled her to create 30+ (and counting!) different fitness programs for her members. We have been blown away by the attention to member detail that they have layered into every touch point. Now, going on over two years with Impact Wrap, our tech has been the foundation for every Rebel Gym workout.

“Go and do it.” – Rebel Gym Co-Founder and Head Coach Fatemah Alothman

Rebel Gym has been breaking barriers on its way to dominance in Kuwait since its opening. Retention rate and loyalty for the brand and gym are through the roof and Rebel continues to get more leads just through word of mouth and organic social media shares by clients. “Impact Wrap is the glue that holds this whole experience together,” says Co-Founder Fatemah Aljenaei. Due to popular demand Rebel has expanded and added more Impact Wrap connected heavy bags to accommodate the increase in membership. Rebel Gym owners Fatemah Alothman, Asmaa Alasfour, and Fatemah Aljenaei have understood the importance of using data and technology to drive motivation, retention, and revenue from the get-go. So much of the innovation Rebel does is data-driven and that’s paid off.

Visiting Kuwait and experiencing Rebel in person.

Impact Wrap Founder and CEO Dan Fradin was fortunate enough to get over there this summer (when it was 118°F / 48°C, of course!) and see the gym in practice.

“It was amazing. It was a really, truly great place. We’re excited to be building a partnership with Rebel and it was so rewarding to hear that we’ve been helpful for them. It’s such a good feeling to be able to help a small business halfway around the world, get them ahead of the curve, and now see where they go from here. They are talking about franchising, and have some interest there. So, we’re excited to see where things go.”

Check out Dan’s interview with two of the three Rebel owners Fatemah Alothman and Fatemah Aljenaei. What these incredible women have to say about their business model and how Impact Wrap has been instrumental in its success is totally worth the time!

Not going to settle for just being the best gym in Kuwait….

It’s difficult enough to own a small business, but being a women-owned business in Kuwait takes serious determination, confidence, and tenacity. Rebel Gym co-owners have serious plans and ambitions. Although proud to be a local homegrown Kuwaiti fitness business success story, they don’t want to be just the best gym in Kuwait, they have their eyes on being the best in the world! We can’t wait to come along for the journey!

Interested in achieving this level of success and business growth?

Impact Wrap is the world’s best heavy bag tracking tech on the market, and the world’s ONLY heavy bag connected fitness platform with heart rate monitor integration. Our technology is now in over 215 gyms in 29 countries. Now on v3, we have over 1.8 million individual workouts under our belt and a 70% Post-Workout Engagement Rate.

With exciting new features including integrated heart rate and calorie burn metrics, a gym-to-home hybrid model, and so much more on the horizon, Impact Wrap is a must-have tool for your business.

Get in touch with us today and we’ll walk you through.

Impact Wrap // Motivation You Can Measure.

Impact Wrap has been helping businesses grow since 2017 and this gym success story we’re particularly proud of.

Rebel Gym is the first and only smart kickboxing gym in Kuwait. It’s also Impact Wrap’s first gym in this middle eastern country along the Persian Gulf. Rebel first approached us over 2 years ago with a unique concept studio they were opening. It would be boutique, very upscale, and would use the latest, most advanced striking technology as a foundation of its business model. At the time, we had no idea what the contact’s gender was as communications were through email and somewhat hidden. It did not matter, we were completely intrigued! We were all in on their idea and excited to see the branding. It wasn’t until later on when helping get them set up with the Impact Wrap platform that we learned Rebel was a women-owned, women-only kickboxing studio, and realized the difficulties they were up against because of this.

“What we decided to do, as a company, is support them.” – Impact Wrap Founder and CEO Dan Fradin

We know how hard it is to be a small business just starting out. It’s even harder to be female entrepreneurs just starting out and harder still doing it in Kuwait. We started learning about the obstacles before them and decided what to do as a company is to support them in any way we could, including making them Impact Wrap’s exclusive partner in Kuwait. We helped them get a head start over the competition with the exclusivity and it’s a great feeling to be able to help folks out. In fact, we’re now doing the same for a woman-owned kickboxing fitness business in India!

“It’s not just a gym, a workout, it’s an experience…on a whole different level that you cannot see in other gyms…that’s what Impact Wrap made it.” – Rebel Gym Co-Founder Fatemah Aljenaei

Since those early days, Rebel Gym Kuwait has knocked it out of the park with its sleek and ultra-modern facility. Co-Founder and Head Coach Fatemah Alothman wanted “to be creative and innovative,” to be “totally different from other gyms in Kuwait.” The ease of customizing the Impact Wrap platform has enabled her to create 30+ (and counting!) different fitness programs for her members. We have been blown away by the attention to member detail that they have layered into every touch point. Now, going on over two years with Impact Wrap, our tech has been the foundation for every Rebel Gym workout.

“Go and do it.” – Rebel Gym Co-Founder and Head Coach Fatemah Alothman

Rebel Gym has been breaking barriers on its way to dominance in Kuwait since its opening. Retention rate and loyalty for the brand and gym are through the roof and Rebel continues to get more leads just through word of mouth and organic social media shares by clients. “Impact Wrap is the glue that holds this whole experience together,” says Co-Founder Fatemah Aljenaei. Due to popular demand Rebel has expanded and added more Impact Wrap connected heavy bags to accommodate the increase in membership. Rebel Gym owners Fatemah Alothman, Asmaa Alasfour, and Fatemah Aljenaei have understood the importance of using data and technology to drive motivation, retention, and revenue from the get-go. So much of the innovation Rebel does is data-driven and that’s paid off.

Visiting Kuwait and experiencing Rebel in person.

Impact Wrap Founder and CEO Dan Fradin was fortunate enough to get over there this summer (when it was 118°F / 48°C, of course!) and see the gym in practice.

“It was amazing. It was a really, truly great place. We’re excited to be building a partnership with Rebel and it was so rewarding to hear that we’ve been helpful for them. It’s such a good feeling to be able to help a small business halfway around the world, get them ahead of the curve, and now see where they go from here. They are talking about franchising, and have some interest there. So, we’re excited to see where things go.”

Check out Dan’s interview with two of the three Rebel owners Fatemah Alothman and Fatemah Aljenaei. What these incredible women have to say about their business model and how Impact Wrap has been instrumental in its success is totally worth the time!

Not going to settle for just being the best gym in Kuwait…

It’s difficult enough to own a small business, but being a women-owned business in Kuwait takes serious determination, confidence, and tenacity. Rebel Gym co-owners have serious plans and ambitions. Although proud to be a local homegrown Kuwaiti fitness business success story, they don’t want to be just the best gym in Kuwait, they have their eyes on being the best in the world! We can’t wait to come along for the journey!

Interested in achieving this level of success and business growth?

Impact Wrap is the world’s best heavy bag tracking tech on the market, and the world’s ONLY heavy bag connected fitness platform with heart rate monitor integration. Our technology is now in over 215 gyms in 29 countries. Now on v3, we have over 1.8 million individual workouts under our belt and a 70% Post-Workout Engagement Rate.

With exciting new features including integrated heart rate and calorie burn metrics, a gym-to-home hybrid model, and so much more on the horizon, Impact Wrap is a must-have tool for your business.

Get in touch with us today and we’ll walk you through.

Impact Wrap // Motivation You Can Measure.

FGHTR Fitness Kickboxing – Tech Meets Tae Kwon Do

Master Scarsella (right) and Master Roberts (bottom left) with newly certified FGHTR Fitness Kickboxing Instructors.

FGHTR Fitness Kickboxing Affiliate Program Uses Impact Wrap Heavy Bag Technology To Help Martial Arts Schools Optimize Downtime and Maximize Profit

We love seeing our innovative gyms and martial arts schools use the Impact Wrap technology to create unique workout experiences. Master Justin Scarsella, owner of Master Scarsella’s World Class Tae Kwon Do, took Impact Wrap’s ease of use and its ability to be fully customized and created a unique new fitness program that is easily packaged and distributable.

Back in 2020, Master Scarsella wanted to take the Tae Kwon Do classes at his two very successful Alabama schools to the next level. He was looking for data-driven motivation and engagement using cutting-edge technology. A few ideas about adding a kickboxing fitness program were also just starting to take shape for him at that time. Master Scarsella fully vetted us and took a chance on the Impact Wrap heavy bag tracking platform. Three years later A LOT of innovation and growth has happened for Master Scarsella’s business ventures and Impact Wrap.

The idea, the pandemic, and the big project.

Master Scarsella has an extensive fitness background and was one of the first CrossFit affiliates in the state of Alabama. CrossFit essentially turned fitness into a sport; everything became timed and scored. Once the heavy bags at his schools were connected with Impact Wrap, and the system began registering the force and frequency of strikes and displaying the live scores on a leaderboard, some ideas began to take shape for Master Scarsella. During the early part of the pandemic, he started pulling these ideas together and it became his “big project.” Some of the same fitness principles that were foundational with CrossFit and its original methodologies he put into  his newly created fitness kickboxing program. He took the kickboxing element and then filled in the gaps with body mechanic drills, resistance bands, and body weight calisthenics, making it a well-rounded fitness program for anyone of any fitness level.

“When you blend great teaching and programming with the right tech and hardware, magical results happen” – Master Scarsella

Master Scarsella and his staff began testing a pilot program of FGHTR Fitness Kickboxing at his two Alabama schools. The pilot program was filled with parents and families of the kids from his schools. They had no previous martial arts or kickboxing background. They never had the interest to jump on the mat for a Tae Kwon Do class. But, they loved Master Scarsella’s schools and the trainers. As soon as they saw it was a fitness kickboxing class, once they learned about the heavy bag metrics via Impact Wrap and how they could quantify their striking speed and power, they were all in. His market demographic was already there, right in front of him. As Master Scarsella explains, “just normal moms and dads that wanted to get in better shape, increase flexibility, and develop a community and that’s really how it started.”

Impact Wrap Franchise Management Tools and Workout Packs ensure brand continuity.

Impact Wrap now offers Franchise Management Tools which use our Workout Packs system. Corporate trainers create workouts, with or without video, and can then populate franchisee workout libraries, ensuring program and brand continuity. Our Workout Packs are a way for us to help our gyms save time and streamline operations, particularly for multi-location gyms, franchises, or programs like the FGHTR Fitness Kickboxing Affiliate program.

FGHTR Fitness Kickboxing was initially designed with the idea that it would be rolled out to other people and Master Scarsella wanted to create it as a license, not a franchise. He wasn’t looking to create a standalone program, but rather a program that would be part of an already successful martial arts school and would optimize their downtime. The FGHTR affiliate program uses Impact Wrap Workout Packs that Master Scarsella designs for the program and then are easily exported to affiliates. Master Scarsella and his team can then populate affiliates’ workout libraries. The Workout Packs they create lay out the format of each class – the Body Mechanic Warm-ups, Kickboxing, Resistance Bands, Body Weight Exercises, and Cool-Down Recovery. It’s essentially plug-and-play for the affiliates.

“The classes and integration with Impact Wrap Technology, help you surpass your own limits while feeling amazing!” – FGHTR Fitness participant

To keep things fun and fresh, Master Scarsella’s team again utilizes Impact Wrap’s easily configurable platform to create new workout packs on a monthly basis, which are then distributed to all FGHTR Fitness Kickboxing affiliates. The ability to customize workouts so easily with Impact Wrap also sparks creativity. Master Scarsella is able to create workouts that directly appeal to his particular market demographic: moms and dads of Tae Kwon Do and martial arts school students. For instance, naming workouts ‘Trapper Keeper’ is a shout-out to those Gen-X and Millenial parents, almost like an inside joke. Or how about a workout named after the Disney villain “Ursula” which finishes with 8 kickboxing rounds, representing her 8 limbs? What parent hasn’t watched The Little Mermaid 7,000 times and as a result wouldn’t be completely motivated to kick Ursula’s butt? None! Additionally, Workout Pack extras like emojis can be used and often add a little extra touch to the fun and creativity!

“It’s keeping us just as technologically advanced as these giant franchises.” – Master Scarsella

By becoming a FGHTR Fitness Kickboxing Affiliate, martial arts schools can implement a fitness kickboxing program with minimal effort and expense. FGHTR provides a comprehensive program, including a trainer certification process, marketing tools, help in getting set-up with the Impact Wrap connected fitness platform, including our integrated heart rate and calorie metrics, plus access to its industry-leading fitness kickboxing content via their Impact Wrap Workout Packs solution. The FGHTR Fitness Kickboxing Affiliate program makes it easy to set up and begin maximizing revenue. The affiliate program has been immensely popular and successful. Master Scarsella has been busy building it out, adding more and more affiliates. Master Roberts World Class Tae Kwon Do, one of the newest FGHTR Fitness Kickboxing affiliates, has had such great feedback in just a few short months that they’ve already added additional classes and more Impact Wrap Trackers to their heavy bag line-up!

Interested in becoming a licensed FGHTR Fitness Kickboxing Affiliate?

If you’re interested in becoming a licensed FGHTR Fitness Kickboxing affiliate head to fghtrfitness.com and get more information on the program. Once on their site you can set up a free consultation to see if FGHTR is a good fit for your martial art school! Tell them Impact Wrap sent you!

About Impact Wrap

Impact Wrap was developed in 2017 by Founder and CEO, Dan Fradin. The company has become the world’s leading platform for connected heavy bag fitness, and the only system to combine heart rate metrics and striking performance data. Impact Wrap combines on-bag sensors and cloud-based software to deliver real-time performance and fitness metrics across any type of strike on almost any bag, as well as fitness data for non-striking workouts. With over 1.9 million workouts across 16 timezones, Impact Wrap has grown organically by concentrating on making the best possible product for members, staff, and owners. For more information about this Made in the USA product, reach out to us here.