Member Motivation Increases by Tracking Boxing & Kickboxing Performance 

BOX STL member Instagram post shows weekly progress

Impact Wrap transforms cardio kickboxing, boxing and MMA gym owners’ businesses and boosts key KPIs like retention, LTV and profitability.  This is realized by providing members with performance metrics, such as strike count, speed, volume and power tracking of kicks, elbows, knees and punches to allow them to quantify their improvement over time, which enhances the engagement and motivation of the membership. Just look at Orangetheory’s success in displaying group- based HRM stats, or the meteoric rise in Covid- 19 era sales of Apple Watch and Fitness+, Peloton, Mirror and Tonal that provide real- time statistics for home workouts to realize that consumers now expect and demand data to measure their performance and set fitness goals.

Punch (and Kick, Elbow and Knee) Trackers Essential for Setting Goals and Reaching New Personal Records (H2)

Tayo Ojo- TITLE Boxing Club member turned instructor

One particular member’s story recently published on Askmen.com caught our attention. Impact Wrap metrics helped fuel a lifestyle transformation of a TITLE Boxing Club member in Columbia, MD. Tayo Ojo joined TBC in the fall of 2020 looking to lose weight and improve his overall health. “ Though he has lost a total of 65 pounds, it was the ability to gain that discipline that Tayo says he is most proud of himself for achieving throughout his weight loss journey. Being able to finally reach the goal that he had set for himself—and do what he said he was going to do—has been an even bigger accomplishment for him, he says, than the number on the scale. And he absolutely recognizes the huge role that TITLE Boxing Club’s mind-body workouts have played in his journey.” ( Askmen.com) 

TITLE Boxing Club Columbia provides Impact Wrap heavy bag performance tracking and metrics for their members to quantify those “mind-body” workouts” and Impact Wrap CEO and Founder Dan Fradin recently sat down with the University of Maryland student and discussed his experience using the Impact Wrap platform.

Tayo counts the metrics Impact Wrap provides him as essential to staying focused on improving, setting goals, and reaching new personal records. Each time he walks into the club, his goal is to beat his last Impact Wrap score. The friendly competition that Impact Wrap creates has been another tool to stay engaged and motivated as well. 

Hitting a Bag Without Performance Metrics “just isn’t the same” (H2)

Tayo Ojo- before and after his mind- body transformation.

Tayo’s journey with TBC and Impact Wrap didn’t stop when he reached his weight- loss goal.  “I fell in love with the workouts, and I fell in love with boxing… The impact that TITLE has had on my life is profound…” (Askmen.com).  The experience he had with TBC and Impact Wrap inspired him to become an instructor at TBC Columbia and help guide others on their journeys and realize their mind- body potential. When asked if he would recommend Impact Wrap he affirmed and stated that he had recently worked out at another TBC location that did not have Impact Wrap and his workout “just wasn’t the same”. It didn’t provide the same motivation without seeing his metrics on the leaderboard during class, or in the app afterward and he wasn’t able to track and compare his progress. 

We are honored to be a part of Tayo’s transformation and love helping gym members quantify their workouts and increase motivation so they can realize their potential and push themselves to surpass their fitness goals. If your striking fitness gym doesn’t have Impact Wrap send them our way and we’ll work to enable them and provide you with provide Motivation You Can Measure.