WE'RE MOVING THE NEEDLE ON MOTIVATION

WE'RE MOVING THE NEEDLE ON MOTIVATION

REBEL GYM: FIRST & ONLY SMART KICKBOXING GYM IN KUWAIT IS ALSO ENTIRELY WOMAN OWNED

Impact Wrap heavy bag tracking platform in FIRE Fit STRIKE classes boxing studio.

Impact Wrap has been helping businesses grow since 2017 and this gym success story we’re particularly proud of.

Rebel Gym is the first and only smart kickboxing gym in Kuwait. It’s also Impact Wrap’s first gym in this middle eastern country along the Persian Gulf. Rebel first approached us over 2 years ago with a unique concept studio they were opening. It would be boutique, very upscale, and would use the latest, most advanced striking technology as a foundation of its business model. At the time, we had no idea what the contact’s gender was as communications were through email and somewhat hidden. It did not matter, we were completely intrigued! We were all in on their idea and excited to see the branding. It wasn’t until later on when helping get them set up with the Impact Wrap platform that we learned Rebel was a women-owned, women-only kickboxing studio, and realized the difficulties they were up against because of this.

“What we decided to do, as a company, is support them.” – Impact Wrap Founder and CEO Dan Fradin

We know how hard it is to be a small business just starting out. It’s even harder to be female entrepreneurs just starting out and harder still doing it in Kuwait. We started learning about the obstacles before them and decided what to do as a company is to support them in any way we could, including making them Impact Wrap’s exclusive partner in Kuwait. We helped them get a head start over the competition with the exclusivity and it’s a great feeling to be able to help folks out. In fact, we’re now doing the same for a woman-owned kickboxing fitness business in India!

“It’s not just a gym, a workout, it’s an experience…on a whole different level that you cannot see in other gyms…that’s what Impact Wrap made it.” – Rebel Gym Co-Founder Fatemah Aljenaei

Since those early days, Rebel Gym Kuwait has knocked it out of the park with its sleek and ultra-modern facility. Co-Founder and Head Coach Fatemah Alothman wanted “to be creative and innovative,” to be “totally different from other gyms in Kuwait.” The ease of customizing the Impact Wrap platform has enabled her to create 30+ (and counting!) different fitness programs for her members. We have been blown away by the attention to member detail that they have layered into every touch point. Now, going on over two years with Impact Wrap, our tech has been the foundation for every Rebel Gym workout.

“Go and do it.” – Rebel Gym Co-Founder and Head Coach Fatemah Alothman

Rebel Gym has been breaking barriers on its way to dominance in Kuwait since its opening. Retention rate and loyalty for the brand and gym are through the roof and Rebel continues to get more leads just through word of mouth and organic social media shares by clients. “Impact Wrap is the glue that holds this whole experience together,” says Co-Founder Fatemah Aljenaei. Due to popular demand Rebel has expanded and added more Impact Wrap connected heavy bags to accommodate the increase in membership. Rebel Gym owners Fatemah Alothman, Asmaa Alasfour, and Fatemah Aljenaei have understood the importance of using data and technology to drive motivation, retention, and revenue from the get-go. So much of the innovation Rebel does is data-driven and that’s paid off.

Visiting Kuwait and experiencing Rebel in person.

Impact Wrap Founder and CEO Dan Fradin was fortunate enough to get over there this summer (when it was 118°F / 48°C, of course!) and see the gym in practice.

“It was amazing. It was a really, truly great place. We’re excited to be building a partnership with Rebel and it was so rewarding to hear that we’ve been helpful for them. It’s such a good feeling to be able to help a small business halfway around the world, get them ahead of the curve, and now see where they go from here. They are talking about franchising, and have some interest there. So, we’re excited to see where things go.”

Check out Dan’s interview with two of the three Rebel owners Fatemah Alothman and Fatemah Aljenaei. What these incredible women have to say about their business model and how Impact Wrap has been instrumental in its success is totally worth the time!

Not going to settle for just being the best gym in Kuwait….

It’s difficult enough to own a small business, but being a women-owned business in Kuwait takes serious determination, confidence, and tenacity. Rebel Gym co-owners have serious plans and ambitions. Although proud to be a local homegrown Kuwaiti fitness business success story, they don’t want to be just the best gym in Kuwait, they have their eyes on being the best in the world! We can’t wait to come along for the journey!

Interested in achieving this level of success and business growth?

Impact Wrap is the world’s best heavy bag tracking tech on the market, and the world’s ONLY heavy bag connected fitness platform with heart rate monitor integration. Our technology is now in over 215 gyms in 29 countries. Now on v3, we have over 1.8 million individual workouts under our belt and a 70% Post-Workout Engagement Rate.

With exciting new features including integrated heart rate and calorie burn metrics, a gym-to-home hybrid model, and so much more on the horizon, Impact Wrap is a must-have tool for your business.

Get in touch with us today and we’ll walk you through.

Impact Wrap // Motivation You Can Measure.

REBEL GYM: FIRST & ONLY SMART KICKBOXING GYM IN KUWAIT IS ALSO ENTIRELY WOMAN OWNED

Impact Wrap heavy bag tracking platform in FIRE Fit STRIKE classes boxing studio.

Impact Wrap has been helping businesses grow since 2017 and this gym success story we’re particularly proud of.

Rebel Gym is the first and only smart kickboxing gym in Kuwait. It’s also Impact Wrap’s first gym in this middle eastern country along the Persian Gulf. Rebel first approached us over 2 years ago with a unique concept studio they were opening. It would be boutique, very upscale, and would use the latest, most advanced striking technology as a foundation of its business model. At the time, we had no idea what the contact’s gender was as communications were through email and somewhat hidden. It did not matter, we were completely intrigued! We were all in on their idea and excited to see the branding. It wasn’t until later on when helping get them set up with the Impact Wrap platform that we learned Rebel was a women-owned, women-only kickboxing studio, and realized the difficulties they were up against because of this.

“What we decided to do, as a company, is support them.” – Impact Wrap Founder and CEO Dan Fradin

We know how hard it is to be a small business just starting out. It’s even harder to be female entrepreneurs just starting out and harder still doing it in Kuwait. We started learning about the obstacles before them and decided what to do as a company is to support them in any way we could, including making them Impact Wrap’s exclusive partner in Kuwait. We helped them get a head start over the competition with the exclusivity and it’s a great feeling to be able to help folks out. In fact, we’re now doing the same for a woman-owned kickboxing fitness business in India!

“It’s not just a gym, a workout, it’s an experience…on a whole different level that you cannot see in other gyms…that’s what Impact Wrap made it.” – Rebel Gym Co-Founder Fatemah Aljenaei

Since those early days, Rebel Gym Kuwait has knocked it out of the park with its sleek and ultra-modern facility. Co-Founder and Head Coach Fatemah Alothman wanted “to be creative and innovative,” to be “totally different from other gyms in Kuwait.” The ease of customizing the Impact Wrap platform has enabled her to create 30+ (and counting!) different fitness programs for her members. We have been blown away by the attention to member detail that they have layered into every touch point. Now, going on over two years with Impact Wrap, our tech has been the foundation for every Rebel Gym workout.

“Go and do it.” – Rebel Gym Co-Founder and Head Coach Fatemah Alothman

Rebel Gym has been breaking barriers on its way to dominance in Kuwait since its opening. Retention rate and loyalty for the brand and gym are through the roof and Rebel continues to get more leads just through word of mouth and organic social media shares by clients. “Impact Wrap is the glue that holds this whole experience together,” says Co-Founder Fatemah Aljenaei. Due to popular demand Rebel has expanded and added more Impact Wrap connected heavy bags to accommodate the increase in membership. Rebel Gym owners Fatemah Alothman, Asmaa Alasfour, and Fatemah Aljenaei have understood the importance of using data and technology to drive motivation, retention, and revenue from the get-go. So much of the innovation Rebel does is data-driven and that’s paid off.

Visiting Kuwait and experiencing Rebel in person.

Impact Wrap Founder and CEO Dan Fradin was fortunate enough to get over there this summer (when it was 118°F / 48°C, of course!) and see the gym in practice.

“It was amazing. It was a really, truly great place. We’re excited to be building a partnership with Rebel and it was so rewarding to hear that we’ve been helpful for them. It’s such a good feeling to be able to help a small business halfway around the world, get them ahead of the curve, and now see where they go from here. They are talking about franchising, and have some interest there. So, we’re excited to see where things go.”

Check out Dan’s interview with two of the three Rebel owners Fatemah Alothman and Fatemah Aljenaei. What these incredible women have to say about their business model and how Impact Wrap has been instrumental in its success is totally worth the time!

Not going to settle for just being the best gym in Kuwait…

It’s difficult enough to own a small business, but being a women-owned business in Kuwait takes serious determination, confidence, and tenacity. Rebel Gym co-owners have serious plans and ambitions. Although proud to be a local homegrown Kuwaiti fitness business success story, they don’t want to be just the best gym in Kuwait, they have their eyes on being the best in the world! We can’t wait to come along for the journey!

Interested in achieving this level of success and business growth?

Impact Wrap is the world’s best heavy bag tracking tech on the market, and the world’s ONLY heavy bag connected fitness platform with heart rate monitor integration. Our technology is now in over 215 gyms in 29 countries. Now on v3, we have over 1.8 million individual workouts under our belt and a 70% Post-Workout Engagement Rate.

With exciting new features including integrated heart rate and calorie burn metrics, a gym-to-home hybrid model, and so much more on the horizon, Impact Wrap is a must-have tool for your business.

Get in touch with us today and we’ll walk you through.

Impact Wrap // Motivation You Can Measure.

 

FIRE FIT SPREADS ITS FLAMES TO THE SUNSHINE COAST IN AUSTRALIA

 

QUEENSLAND, AUSTRALIA – 1 August 2022Premium boutique fitness concept FIRE Fit is set to spread its flames to the Sunshine Coast with a new 2-studio location opening in the Sunshine Coast suburb of Kawana this October.

FIRE Fit Kawana is the second FIRE Fit location in Australia. Like other FIRE Fit locations offering STRIKE classes, FIRE Fit Kawana will also incorporate connected heavy bag fitness technology from Impact Wrap in its STRIKE classes. Members will be able to quantify their workouts by tracking metrics like force and number of strikes made during a STRIKE class; the harder the punches and kicks, the more points collected to progress up the leaderboard…

READ MORE in yahoo!finance

IMPACT WRAP AT FIRE FIT’S 2ND AUSTRALIA LOCATION

Impact Wrap heavy bag tracking platform in FIRE Fit STRIKE classes boxing studio.

IMPACT WRAP AT FIRE FIT’S 2ND AUSTRALIA LOCATION

Impact Wrap heavy bag tracking platform in FIRE Fit STRIKE classes boxing studio.

FIRE FIT SPREADS ITS FLAMES TO THE SUNSHINE COAST IN AUSTRALIA

 

QUEENSLAND, AUSTRALIA – 1 August 2022Premium boutique fitness concept FIRE Fit is set to spread its flames to the Sunshine Coast with a new 2-studio location opening in the Sunshine Coast suburb of Kawana this October.

FIRE Fit Kawana is the second FIRE Fit location in Australia. Like other FIRE Fit locations offering STRIKE classes, FIRE Fit Kawana will also incorporate connected heavy bag fitness technology from Impact Wrap in its STRIKE classes. Members will be able to quantify their workouts by tracking metrics like force and number of strikes made during a STRIKE class; the harder the punches and kicks, the more points collected to progress up the leaderboard…

READ MORE in yahoo!finance

IMPACT WRAP INTRODUCES HEART RATE MONITOR INTEGRATION

Woman boxing with heavy bag using the Impact Wrap striking workout performance tracking platform integrated with Heart Rate Monitoring and Calorie Burn Count.
Image Courtesy of Kodiak Fight Club

Becomes World’s First Connected Heavy Bag Fitness Platform with Heart Rate and Calorie Burn Metrics

 

Philadelphia, PA – June 21, 2022 – Impact Wrap, a leader in connected heavy bag tracking, is excited to announce an industry first cloud-based integration of heart rate (HR), calorie burn, and striking metrics. Through real-time and post-workout touch points, members of group and personal training now have a comprehensive, single view of their fitness and performance data.

“We’ve had more than one example of members burning 40-50% more calories in their normal workout once we install Impact Wrap. It was eye opening when I first saw it. Our team has set a new benchmark for the millions of cardio boxing and kickboxing participants with this feature,” said Dan Fradin, founder and CEO of Impact Wrap.

Impact Wrap has completed onboarding Polar, the world’s leader in fitness heart rate monitors, along with a dozen other heart rate manufacturers so far. Studios have a number of options to resell or use existing Heart Rate Monitors (HRM) with their members.

Post-workout, members receive an email summary of key metrics. For those wanting additional insight and details, iOS and Android apps offer a complete history along with round-by-round breakdowns and interactive graphs.

“We have Impact Wrap at both of our clubs and as soon as I saw the announcement about adding heart rate monitors, I knew we were in,” said Jeff Wallace, owner of Box-It Fitness in Rio Grande and Seaville, NJ. “Impact Wrap has been a game changer for us, and our members love it.” 

Continuing to innovate, Impact Wrap will be incorporating HR, calorie data, and open APIs into their upcoming Workout Management Platform (WMP). The WMP is another industry first where gyms and personal trainers can monetize their own content while offering members the convenience of an omnichannel data-driven fitness experience.

For more information, visit https://impactwrap.com

About Impact Wrap

Impact Wrap was developed in 2017 by Founder and CEO, Dan Fradin. The company has become the world’s leading platform for connected heavy bag fitness, and the only system to combine heart rate metrics and striking performance data. Fradin brought together decades of experience from martial arts, fitness, technology, and marketing to bootstrap his Philly-based SaaS and hardware company. Impact Wrap combines on-bag sensors and cloud-based software to deliver real-time performance and fitness metrics across any type of strike on almost any bag, as well fitness data for non- striking workouts. With over 1.4 million workouts and almost 195K classes in 200 gyms, Impact Wrap has grown organically by concentrating on making the best possible product for members, staff, and owners. For more information about this made in the USA product, visit https://impactwrap.com

IMPACT WRAP INTRODUCES HEART RATE MONITOR INTEGRATION

Woman boxing with heavy bag using the Impact Wrap striking workout performance tracking platform integrated with Heart Rate Monitoring and Calorie Burn Count.
Image Courtesy of Kodiak Fight Club

Becomes World’s First Connected Heavy Bag Fitness Platform with Heart Rate and Calorie Burn Metrics

 

Philadelphia, PA – June 21, 2022 – Impact Wrap, a leader in connected heavy bag tracking, is excited to announce an industry first cloud-based integration of heart rate (HR), calorie burn, and striking metrics. Through real-time and post-workout touch points, members of group and personal training now have a comprehensive, single view of their fitness and performance data.

“We’ve had more than one example of members burning 40-50% more calories in their normal workout once we install Impact Wrap. It was eye opening when I first saw it. Our team has set a new benchmark for the millions of cardio boxing and kickboxing participants with this feature,” said Dan Fradin, founder and CEO of Impact Wrap.

Impact Wrap has completed onboarding Polar, the world’s leader in fitness heart rate monitors, along with a dozen other heart rate manufacturers so far. Studios have a number of options to resell or use existing Heart Rate Monitors (HRM) with their members.

Post-workout, members receive an email summary of key metrics. For those wanting additional insight and details, iOS and Android apps offer a complete history along with round-by-round breakdowns and interactive graphs.

“We have Impact Wrap at both of our clubs and as soon as I saw the announcement about adding heart rate monitors, I knew we were in,” said Jeff Wallace, owner of Box-It Fitness in Rio Grande and Seaville, NJ. “Impact Wrap has been a game changer for us, and our members love it.” 

Continuing to innovate, Impact Wrap will be incorporating HR, calorie data, and open APIs into their upcoming Workout Management Platform (WMP). The WMP is another industry first where gyms and personal trainers can monetize their own content while offering members the convenience of an omnichannel data-driven fitness experience.

For more information, visit https://impactwrap.com

About Impact Wrap

Impact Wrap was developed in 2017 by Founder and CEO, Dan Fradin. The company has become the world’s leading platform for connected heavy bag fitness, and the only system to combine heart rate metrics and striking performance data. Fradin brought together decades of experience from martial arts, fitness, technology, and marketing to bootstrap his Philly-based SaaS and hardware company. Impact Wrap combines on-bag sensors and cloud-based software to deliver real-time performance and fitness metrics across any type of strike on almost any bag, as well fitness data for non- striking workouts. With over 1.4 million workouts and almost 195K classes in 200 gyms, Impact Wrap has grown organically by concentrating on making the best possible product for members, staff, and owners. For more information about this made in the USA product, visit https://impactwrap.com

Brings Connected Heavy Bag Fitness Platform to FIRE Fitness Brand

 

Philadelphia, PA – May 17, 2022 – Impact Wrap, the leader in connected heavy bag fitness is excited to announce a partnership with Evolution Wellness through their boutique fitness brand, FIRE Fit.

Evolution Wellness is Asia’s leading health and wellness group with a diverse portfolio of complementary brands spanning a spectrum of fitness offerings from ‘high value low price’ gyms to leading brands Celebrity Fitness and Fitness First, as well as a premium boutique gym brand FIRE Fit, which is now scaling globally.

“FIRE Fit’s passion and focus on the member experience is a masterclass,” states Dan Fradin, Founder & CEO of Impact Wrap. “To be chosen as their trusted technology partner is truly an honor.”

All FIRE Fit locations offering  the  proprietary STRIKE program will leverage the Impact Wrap connected heavy bag fitness platform to increase member motivation and retention by providing members the ability to quantify their workouts and track their performance over time. 

“FIRE Fit’s STRIKE program is positioned as ‘fight club meets night club,’ so as you can imagine, it’s all about high energy and high intensity movements for a really good cardio workout featuring various boxing movements, to great music. We’ve always prided ourselves on delivering innovative fitness class experiences, and incorporating Impact Wrap’s technology is certainly in line with that. We’re sure that our FIRE fans, who are already incredibly competitive, will enjoy the gamification aspect of Impact Wrap, as well as being able to take their workouts to a whole new level through the available metrics like force and number of strikes,” said Chris Lee, Licensing Director for Evolution Wellness.

Franchise owners and trainers enhance motivation, retention and member lifetime value (LTV) with striking performance metrics and populate member apps with workouts to offer a hybrid, omni-channel solution to mitigate attrition.

Members are more engaged by competing against themselves with quantifiable workout data and the other members via real time leaderboard stats.  

Evolution Wellness becomes the first Asia-based fitness and wellness group to partner with Impact Wrap and leverage their workout management solution, solidifying their role as the world’s leading provider of heavy bag connected fitness. 

The partnership agreement will see Impact Wrap products initially in four FIRE Fit studios offering the STRIKE program; two in Malaysia, and one in Australia and the United Arab Emirates, the latter two being licensed FIRE Fit locations. The partnership will expand to include 20 studios by the end of this year. Apart from its STRIKE program, FIRE Fit also offers a number of other Signature programs across different modalities including strength, HIIT, and cycling. 

# # #

Media Contact / Joey Amato / Involve / jamato@getinvolve.com

 

About Impact Wrap

Impact Wrap was developed in 2017 by Founder and CEO, Dan Fradin, and has quickly become the world’s leading platform for connected heavy bag fitness. Fradin brought together decades of experience from martial arts, fitness, technology, and marketing to bootstrap his Philly-based SaaS and hardware company. Impact Wrap combines on-bag sensors, cloud-based software, circuit training, and, now, Heart Rate Monitor integration, to deliver real-time performance and fitness metrics across any type of strike on almost any bag. With over 1.4 million workouts and almost 180K classes in 190 gyms, Impact Wrap has grown organically by concentrating on making the best possible product for members, staff, and owners. For more information about this made in the USA product, visit https://impactwrap.com

 

About FIRE Fit

FIRE Fit aspires to be the world’s hottest boutique gym brand whose workouts promise to fire you up so you can take on life’s challenges with guns blazing. Our inspiring Rockstar trainers deliver some of the most innovative fitness class experiences within a boutique gym environment in the market today, designed to forge, sculpt and shape every body. The FIRE Fit brand is owned by Evolution Wellness Group, Asia’s leading health and wellness group, and is available to license. Enquire at https://www.firefitgroup.com or write to Chris Lee, Licensing Director, Evolution Wellness (chris.lee@evolutionwellness.com).

For more information about Evolution Wellness Group and its other portfolio brands, please contact Jillyn Tan / jill.tan@evolutionwellness.com

IMPACT WRAP PARTNERS WITH ASIA’S EVOLUTION WELLNESS

Impact Wrap heavy bag tracking platform in FIRE Fit boxing studio.

IMPACT WRAP PARTNERS WITH ASIA’S EVOLUTION WELLNESS

Impact Wrap heavy bag tracking platform in FIRE Fit boxing studio.

Brings Connected Heavy Bag Fitness Platform to FIRE Fitness Brand

 

Philadelphia, PA – May 17, 2022 – Impact Wrap, the leader in connected heavy bag fitness is excited to announce a partnership with Evolution Wellness through their boutique fitness brand, FIRE Fit.

Evolution Wellness is Asia’s leading health and wellness group with a diverse portfolio of complementary brands spanning a spectrum of fitness offerings from ‘high value low price’ gyms to leading brands Celebrity Fitness and Fitness First, as well as a premium boutique gym brand FIRE Fit, which is now scaling globally.

“FIRE Fit’s passion and focus on the member experience is a masterclass,” states Dan Fradin, Founder & CEO of Impact Wrap. “To be chosen as their trusted technology partner is truly an honor.”

All FIRE Fit locations offering  the  proprietary STRIKE program will leverage the Impact Wrap connected heavy bag fitness platform to increase member motivation and retention by providing members the ability to quantify their workouts and track their performance over time. 

“FIRE Fit’s STRIKE program is positioned as ‘fight club meets night club,’ so as you can imagine, it’s all about high energy and high intensity movements for a really good cardio workout featuring various boxing movements, to great music. We’ve always prided ourselves on delivering innovative fitness class experiences, and incorporating Impact Wrap’s technology is certainly in line with that. We’re sure that our FIRE fans, who are already incredibly competitive, will enjoy the gamification aspect of Impact Wrap, as well as being able to take their workouts to a whole new level through the available metrics like force and number of strikes,” said Chris Lee, Licensing Director for Evolution Wellness.

Franchise owners and trainers enhance motivation, retention and member lifetime value (LTV) with striking performance metrics and populate member apps with workouts to offer a hybrid, omni-channel solution to mitigate attrition.

Members are more engaged by competing against themselves with quantifiable workout data and the other members via real time leaderboard stats.  

Evolution Wellness becomes the first Asia-based fitness and wellness group to partner with Impact Wrap and leverage their workout management solution, solidifying their role as the world’s leading provider of heavy bag connected fitness. 

The partnership agreement will see Impact Wrap products initially in four FIRE Fit studios offering the STRIKE program; two in Malaysia, and one in Australia and the United Arab Emirates, the latter two being licensed FIRE Fit locations. The partnership will expand to include 20 studios by the end of this year. Apart from its STRIKE program, FIRE Fit also offers a number of other Signature programs across different modalities including strength, HIIT, and cycling. 

# # #

Media Contact / Joey Amato / Involve / jamato@getinvolve.com

 

About Impact Wrap

Impact Wrap was developed in 2017 by Founder and CEO, Dan Fradin, and has quickly become the world’s leading platform for connected heavy bag fitness. Fradin brought together decades of experience from martial arts, fitness, technology, and marketing to bootstrap his Philly-based SaaS and hardware company. Impact Wrap combines on-bag sensors, cloud-based software, circuit training, and, now, Heart Rate Monitor integration, to deliver real-time performance and fitness metrics across any type of strike on almost any bag. With over 1.4 million workouts and almost 180K classes in 190 gyms, Impact Wrap has grown organically by concentrating on making the best possible product for members, staff, and owners. For more information about this made in the USA product, visit https://impactwrap.com

 

About FIRE Fit

FIRE Fit aspires to be the world’s hottest boutique gym brand whose workouts promise to fire you up so you can take on life’s challenges with guns blazing. Our inspiring Rockstar trainers deliver some of the most innovative fitness class experiences within a boutique gym environment in the market today, designed to forge, sculpt and shape every body. The FIRE Fit brand is owned by Evolution Wellness Group, Asia’s leading health and wellness group, and is available to license. Enquire at https://www.firefitgroup.com or write to Chris Lee, Licensing Director, Evolution Wellness (chris.lee@evolutionwellness.com).

For more information about Evolution Wellness Group and its other portfolio brands, please contact Jillyn Tan / jill.tan@evolutionwellness.com

FOUNDER & CEO STORY

Impact Wrap Founder and CEO Dan Fradin working out on a smart heavy bag.

I’m Dan Fradin, and I’ve been hitting the heavy bag for 30 years.

In my prime, I was competing with top amateurs and seriously thinking about going pro when I damaged disks in my neck, and I was just in too much pain to continue.

So I switched gears and focused on what I loved most about MMA, which was the incredible workout. And, I began studying the science of it with a good friend of mine who had a Ph.D. in bioinformatics.

At the same time, my career as a technologist and marketing executive took off.

But, what I really wanted was a system to help me with my heavy bag training. I looked around and there wasn’t anything. I could measure my heartbeat, my running, my walking, my biking…so many things, but I couldn’t measure what I wanted to measure, which was my heavy bag workouts.

I knew if I wanted it, other people would too. So I decided to make it myself. And what I couldn’t do myself, I found experts to help me. And I made it all happen, the math, the algorithm, the hardware, the social interaction, and competition.

It took a long time and hard work to get it right, but when we got it right, I took to gyms and they loved it because it grew their businesses. Impact Wrap took off so fast that I had trouble keeping up with the demand even today.

Our business model was marketed to gyms. B2B. Now, we have hundreds of gyms and thousands of people using Impact Wrap around the world.

In 2020, I knew I needed to market directly to the users outside of the gym so we rebuilt it for home use. We launched our Impact@Home MVP in the summer, and we are now set up collecting amazing feedback as we look to launch Impact@Home 1.0.

With our launch of v3 platform recently, I feel like my journey has just started again as we re-invent connected heavy bag fitness once more!