A LONG ROAD
Impact Wrap was first envisioned by Dan Fradin back in 2010. At the time, he had been practicing martial arts for 17 years, hitting the bag almost from the first day. He loved (and still loves) getting an incredible workout on a heavy bag. There’s nothing quite like it both aerobically and anaerobically.
Dan also is a nerd and loves to use data to progress over time, but there was nothing on the market that captured data from hitting a bag. There were some things that you could measure one strike but that wasn’t what he was looking for. He wanted to measure the entire workout and wanted to count every strike. Wearables were out of the question because he liked to use hands, elbows, knees and kicks.
He started on a long journey to build Impact Wrap. And, it really felt like the longest road in the world.
Originally, Dan hired his first engineer to help design and build a prototype with sensors that you hit, along with a display that mounted on the bag. It became clear quickly that having a grid of sensors added cost, complexity and points of failure. Plus, it took away from the fun of hitting a bag. You really just want to go up and whack the bag and not have to worry about hitting targets – Dan just liked the look of the dots on the wrap so he kept that design. Impact Wrap is about increasing our fitness level and not about target practice.
Many years of struggling with prototypes, engineering, raising investment capital, pouring in his life’s savings, an unsuccessful Kickstarter, emotional ups and downs, and lots of delays have finally produced a product that has been enjoyed by hundreds of people.
No person is an island and Dan had help from so many people along the way. From engineers to developers to advisors, he’s had tons of folks support the growth of the company.
The road continues as getting to market is just the beginning of Impact Wrap. Dan has many plans for Impact Wrap so keep in touch and look out for more amazing releases!