WE'RE MOVING THE NEEDLE ON MOTIVATION

WE'RE MOVING THE NEEDLE ON MOTIVATION

Brings Connected Heavy Bag Fitness Platform to FIRE Fitness Brand

 

Philadelphia, PA – May 17, 2022 – Impact Wrap, the leader in connected heavy bag fitness is excited to announce a partnership with Evolution Wellness through their boutique fitness brand, FIRE Fit.

Evolution Wellness is Asia’s leading health and wellness group with a diverse portfolio of complementary brands spanning a spectrum of fitness offerings from ‘high value low price’ gyms to leading brands Celebrity Fitness and Fitness First, as well as a premium boutique gym brand FIRE Fit, which is now scaling globally.

“FIRE Fit’s passion and focus on the member experience is a masterclass,” states Dan Fradin, Founder & CEO of Impact Wrap. “To be chosen as their trusted technology partner is truly an honor.”

All FIRE Fit locations offering  the  proprietary STRIKE program will leverage the Impact Wrap connected heavy bag fitness platform to increase member motivation and retention by providing members the ability to quantify their workouts and track their performance over time. 

“FIRE Fit’s STRIKE program is positioned as ‘fight club meets night club,’ so as you can imagine, it’s all about high energy and high intensity movements for a really good cardio workout featuring various boxing movements, to great music. We’ve always prided ourselves on delivering innovative fitness class experiences, and incorporating Impact Wrap’s technology is certainly in line with that. We’re sure that our FIRE fans, who are already incredibly competitive, will enjoy the gamification aspect of Impact Wrap, as well as being able to take their workouts to a whole new level through the available metrics like force and number of strikes,” said Chris Lee, Licensing Director for Evolution Wellness.

Franchise owners and trainers enhance motivation, retention and member lifetime value (LTV) with striking performance metrics and populate member apps with workouts to offer a hybrid, omni-channel solution to mitigate attrition.

Members are more engaged by competing against themselves with quantifiable workout data and the other members via real time leaderboard stats.  

Evolution Wellness becomes the first Asia-based fitness and wellness group to partner with Impact Wrap and leverage their workout management solution, solidifying their role as the world’s leading provider of heavy bag connected fitness. 

The partnership agreement will see Impact Wrap products initially in four FIRE Fit studios offering the STRIKE program; two in Malaysia, and one in Australia and the United Arab Emirates, the latter two being licensed FIRE Fit locations. The partnership will expand to include 20 studios by the end of this year. Apart from its STRIKE program, FIRE Fit also offers a number of other Signature programs across different modalities including strength, HIIT, and cycling. 

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Media Contact / Joey Amato / Involve / jamato@getinvolve.com

 

About Impact Wrap

Impact Wrap was developed in 2017 by Founder and CEO, Dan Fradin, and has quickly become the world’s leading platform for connected heavy bag fitness. Fradin brought together decades of experience from martial arts, fitness, technology, and marketing to bootstrap his Philly-based SaaS and hardware company. Impact Wrap combines on-bag sensors, cloud-based software, circuit training, and, now, Heart Rate Monitor integration, to deliver real-time performance and fitness metrics across any type of strike on almost any bag. With over 1.4 million workouts and almost 180K classes in 190 gyms, Impact Wrap has grown organically by concentrating on making the best possible product for members, staff, and owners. For more information about this made in the USA product, visit https://impactwrap.com

 

About FIRE Fit

FIRE Fit aspires to be the world’s hottest boutique gym brand whose workouts promise to fire you up so you can take on life’s challenges with guns blazing. Our inspiring Rockstar trainers deliver some of the most innovative fitness class experiences within a boutique gym environment in the market today, designed to forge, sculpt and shape every body. The FIRE Fit brand is owned by Evolution Wellness Group, Asia’s leading health and wellness group, and is available to license. Enquire at https://www.firefitgroup.com or write to Chris Lee, Licensing Director, Evolution Wellness (chris.lee@evolutionwellness.com).

For more information about Evolution Wellness Group and its other portfolio brands, please contact Jillyn Tan / jill.tan@evolutionwellness.com

IMPACT WRAP PARTNERS WITH ASIA’S EVOLUTION WELLNESS

Impact Wrap heavy bag tracking platform in FIRE Fit boxing studio.

IMPACT WRAP PARTNERS WITH ASIA’S EVOLUTION WELLNESS

Impact Wrap heavy bag tracking platform in FIRE Fit boxing studio.

Brings Connected Heavy Bag Fitness Platform to FIRE Fitness Brand

 

Philadelphia, PA – May 17, 2022 – Impact Wrap, the leader in connected heavy bag fitness is excited to announce a partnership with Evolution Wellness through their boutique fitness brand, FIRE Fit.

Evolution Wellness is Asia’s leading health and wellness group with a diverse portfolio of complementary brands spanning a spectrum of fitness offerings from ‘high value low price’ gyms to leading brands Celebrity Fitness and Fitness First, as well as a premium boutique gym brand FIRE Fit, which is now scaling globally.

“FIRE Fit’s passion and focus on the member experience is a masterclass,” states Dan Fradin, Founder & CEO of Impact Wrap. “To be chosen as their trusted technology partner is truly an honor.”

All FIRE Fit locations offering  the  proprietary STRIKE program will leverage the Impact Wrap connected heavy bag fitness platform to increase member motivation and retention by providing members the ability to quantify their workouts and track their performance over time. 

“FIRE Fit’s STRIKE program is positioned as ‘fight club meets night club,’ so as you can imagine, it’s all about high energy and high intensity movements for a really good cardio workout featuring various boxing movements, to great music. We’ve always prided ourselves on delivering innovative fitness class experiences, and incorporating Impact Wrap’s technology is certainly in line with that. We’re sure that our FIRE fans, who are already incredibly competitive, will enjoy the gamification aspect of Impact Wrap, as well as being able to take their workouts to a whole new level through the available metrics like force and number of strikes,” said Chris Lee, Licensing Director for Evolution Wellness.

Franchise owners and trainers enhance motivation, retention and member lifetime value (LTV) with striking performance metrics and populate member apps with workouts to offer a hybrid, omni-channel solution to mitigate attrition.

Members are more engaged by competing against themselves with quantifiable workout data and the other members via real time leaderboard stats.  

Evolution Wellness becomes the first Asia-based fitness and wellness group to partner with Impact Wrap and leverage their workout management solution, solidifying their role as the world’s leading provider of heavy bag connected fitness. 

The partnership agreement will see Impact Wrap products initially in four FIRE Fit studios offering the STRIKE program; two in Malaysia, and one in Australia and the United Arab Emirates, the latter two being licensed FIRE Fit locations. The partnership will expand to include 20 studios by the end of this year. Apart from its STRIKE program, FIRE Fit also offers a number of other Signature programs across different modalities including strength, HIIT, and cycling. 

# # #

Media Contact / Joey Amato / Involve / jamato@getinvolve.com

 

About Impact Wrap

Impact Wrap was developed in 2017 by Founder and CEO, Dan Fradin, and has quickly become the world’s leading platform for connected heavy bag fitness. Fradin brought together decades of experience from martial arts, fitness, technology, and marketing to bootstrap his Philly-based SaaS and hardware company. Impact Wrap combines on-bag sensors, cloud-based software, circuit training, and, now, Heart Rate Monitor integration, to deliver real-time performance and fitness metrics across any type of strike on almost any bag. With over 1.4 million workouts and almost 180K classes in 190 gyms, Impact Wrap has grown organically by concentrating on making the best possible product for members, staff, and owners. For more information about this made in the USA product, visit https://impactwrap.com

 

About FIRE Fit

FIRE Fit aspires to be the world’s hottest boutique gym brand whose workouts promise to fire you up so you can take on life’s challenges with guns blazing. Our inspiring Rockstar trainers deliver some of the most innovative fitness class experiences within a boutique gym environment in the market today, designed to forge, sculpt and shape every body. The FIRE Fit brand is owned by Evolution Wellness Group, Asia’s leading health and wellness group, and is available to license. Enquire at https://www.firefitgroup.com or write to Chris Lee, Licensing Director, Evolution Wellness (chris.lee@evolutionwellness.com).

For more information about Evolution Wellness Group and its other portfolio brands, please contact Jillyn Tan / jill.tan@evolutionwellness.com

FOUNDER & CEO STORY

Impact Wrap Founder and CEO Dan Fradin working out on a smart heavy bag.

I’m Dan Fradin, and I’ve been hitting the heavy bag for 30 years.

In my prime, I was competing with top amateurs and seriously thinking about going pro when I damaged disks in my neck, and I was just in too much pain to continue.

So I switched gears and focused on what I loved most about MMA, which was the incredible workout. And, I began studying the science of it with a good friend of mine who had a Ph.D. in bioinformatics.

At the same time, my career as a technologist and marketing executive took off.

But, what I really wanted was a system to help me with my heavy bag training. I looked around and there wasn’t anything. I could measure my heartbeat, my running, my walking, my biking…so many things, but I couldn’t measure what I wanted to measure, which was my heavy bag workouts.

I knew if I wanted it, other people would too. So I decided to make it myself. And what I couldn’t do myself, I found experts to help me. And I made it all happen, the math, the algorithm, the hardware, the social interaction, and competition.

It took a long time and hard work to get it right, but when we got it right, I took to gyms and they loved it because it grew their businesses. Impact Wrap took off so fast that I had trouble keeping up with the demand even today.

Our business model was marketed to gyms. B2B. Now, we have hundreds of gyms and thousands of people using Impact Wrap around the world.

In 2020, I knew I needed to market directly to the users outside of the gym so we rebuilt it for home use. We launched our Impact@Home MVP in the summer, and we are now set up collecting amazing feedback as we look to launch Impact@Home 1.0.

With our launch of v3 platform recently, I feel like my journey has just started again as we re-invent connected heavy bag fitness once more!